Oreo – Oreo Red Velvet X Stranger Things

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TURNING OREO UPSIDE DOWN.

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A red Oreo. Now that’s as strange as it gets, especially in India where consumers had so far only seen the classic dark cookie. And this strange occurrence needed a stranger story to launch.

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Enter, Stranger Things.

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We took Oreo to Hawkins, inside a rift, and emerged from the upside down all red, all delicious.

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We created frenzy with a leaked footage from Oreo’s factory and added more frenzy with the coolest opening credits drop.